To Whom It May Concern,
Thanks for taking the time to visit my on-line cover letter and resume. My work history includes video, audio, webcasting, computer animation, post-production and broadcast hardware, software, and enterprise services sales as well as operations and management. I have extensive experience in the high-end media technology vertical as an expert operator, effective sales engineer and accurate, accessible technical writer. These were all terrific jobs; experiences which have prepared me for fresh challenges.
I'd like to hook-up with an OEM as a Technical Sales Account Manager, Western Regional Sales Manager, Product Specialist or Assistant Product Manager with an eye towards growing into a National Sales Manager or Product Manager.
I'm a well-known technology analyst who has written expertly on video and computer graphics topics. Feature articles I've composed have appeared in Broadcast Engineering, True Imaging, Cadence, MicroCAD News, Computer Pictures, TV Technology and Advanced Imaging. My publishing history is included as a link on this web site.
For references please see my LinkedIn Profile.
Bruce N. Goren
MEDIA TECHNOLOGY & SALES PROFESSIONAL 2-07 to Present
Bruce N. Goren -- 239 Ney Street, San Francisco, CA 94112
I've enjoyed fascinating short-term Technical Writing and Consulting gigs recently with new client Cinnafilm as well as several productive ongoing engagements including PVP (Rich Lyons) in Southern California. In Sales I worked awhile for Equilibrium in Sausalito (yeah, the DeBabelizer guys) after an exciting creative opportunity with a Northern California based stealth mode start-up as an Associate Producer / Video Editor using AVID Xpress Pro HD on the Mac. At my home office / studio I use the MovieStuff Video WorkPrinter XP 8mm Telecine with Adobe Creative Suite 3 (CS3) Production Premium on Windows for digital restoration.
WESTERN REGIONAL SALES ACCOUNT MANAGER 6-06 to 2-07
Riptopia -- 909 Battery Street, Suite 102, San Francisco, CA 94111
Riptopia converted music CDs into digital files for use on an iPod or media server. Reporting to the Director of Business Development and the A/V Partners Pipeline Executive I handled our western states & provinces dealer channel for the US and Canada calling on Tweeter, Bang & Olufsen and hundreds of Custom High-end Home Theater design/build professionals. Representing Riptopia on the phone, in the field and at trade shows such as CEDIA and EHX, I applied a mix of hunter/farmer/teacher techniques and used NetSuite to seek out, sign up and generate revenue from new and existing Riptopia re-sellers.
FREELANCE TECHNICAL WRITER 12-04 to 3-06
B&H Photo-Video-Pro Audio -- 420 Ninth Ave., New York, NY 10001
Sales-savvy customer-focused and search engine aware Technical Writing is required to drive traffic and transactions for bhphotovideo.com . Staff and contract content producers research and describe features of consumer electronics SKUs listed for sale online. B&H company policy is to create a personal and authoritative online voice rather than copying from manufacturer sell-sheets as a key differentiator from the fluffy, sometimes poorly translated, and not always up to date information found on competing sites. Telecommuting from San Francisco, I authored the Descriptions, Features and Specifications for hundreds of Consumer and Pro AV Televisions as well as related technology and accessories.
SALES EXECUTIVE 3-05 to 12-05
Pacific Coast Visions -- 1400 Coleman Ave., Suite 113, Santa Clara, CA 95050
Pacific Coast Visions (PCV) is a Manufacturer's Rep firm in the Broadcast, Industrial and Pro A/V marketplace. Calling on more than 100 Northern California channel sales and designer/consultant partners for top flight OEMs including AutoPatch, Winsted, Chyron and Hitachi was my primary responsibility. Traveling within an extensive territory, I demonstrated product and trained dealer sales staff while providing quotation support and manufacturer liaison. Prior to my hire, this territory had gone completely fallow due to illness and neglect. I cleaned up and expanded the account list, sought out new business and built sales back up from zero in short order.
PRODUCT SPECIALIST 9-03 to 3-05
Good Guys! -- 146 Serramonte Center, Daly City, CA 94015
Starting at store 44 in Valencia and later at store 02 in Daly City - Serramonte I sold Camcorders, Digital Cameras and many types of High Definition Big Screen TVs including Plasma, DLP, LCoS, Direct View and Rear Projection LCD and CRT. In this customer facing retail environment my compensation was commission based and I consistently exceeded my gross profit targets for product, accessories and extended service protection. Repeat customers and referrals sought me out for my friendly, honest and knowledgeable solutions to specific requirements or general technical issues.
TECHNICAL WRITER / PRODUCT DEVELOPMENT CONSULTANT 6-01 to 8-03
Advanced Video Designs -- 3400 West Alameda Ave. 1st Floor, Burbank, CA 91505
Preparing product requirement documents, white papers, web pages, feature descriptions, help files, press releases and business proposals are some of the assignments I completed while freelancing with AVD. The company introduced a high definition digital disk recorder at NAB 2003 to the Telecine and Post Production market, a dual channel HD I/O interface board for OEM's follows later this year.
APPLICATIONS SALES ENGINEER 11-00 to 5-01
Teranex -- 2600 West Olive Ave. Suite 100, Burbank, CA 91505
Teranex is a manufacturer of massively parallel SIMD Architecture video processing computer platforms. We provided format conversion, pre-compression processing and encoding software to the Post Production, Broadcast, and Broadband video markets. Presenting our technology story at trade shows and private demonstrations, I supported Teranex pre-sales initiatives and helped close deals working with the Regional Sales Managers. As a first line of liaison in the field, I provided customer feedback to Product Management as well as post-sales on-site installation and upgrade assistance for Customer Service. I contributed feature and product ideas to Engineering, sought out and created opportunities for Business Development and generated leads for my territories by researching new and previously targeted verticals.
SENIOR SALES ENGINEER 1-00 to 11-00
Enron Broadband Services -- 2600 West Olive Ave. Suite 100, Burbank, CA 91505
Championing customer causes with Engineering, Implementation, Network Operations, and Product Development, I supported the Media and Content vertical market Deal Originators. We promoted and prescribed our MediaCast service for streaming live or on-demand video, bypassing the congested and over-subscribed Internet via the Enron Intelligent Network. An in-house resource/evangelist for high quality encoding and digital pre-mastering/restoration, I've demonstrated EBS products at industry trade shows such as NAB, Sun Digital Media Universe, and Real Conference2000. Traveling with the Venture Capital group, I contributed technical reality-checks to our due diligence process. Evaluating technical requirements or brainstorming feasibility of deals for Strategic Alliance and New Product Deal Originators, I participated in numerous exploratory and negotiating sessions with first to market innovators and ePower partners leading to millions of total contract value dollars .
VP SALES & MARKETING 10-97 to 12-99
Preferred Video Products -- 3400 West Alameda Ave. 1st Floor, Burbank, CA 91505
I was invited by PVP to participate in a challenging turn-around situation for one year. PVP represents and distributes high-end professional video equipment to major market broadcasters, telecommunications common carriers, film and video post facilities, and networks. Under the guidance of President/CEO Richard Lyons I developed sales & marketing tools, wrote ad copy, web pages, and white papers in support of the NAB'98 roll-out of MTI's IntelliDeck and Digital Restoration Services SGI software. Overseeing five regional sales representatives I generated quotations, reviewed contracts and set up technology demonstrations. After the first year I stayed on in a consulting role for PVP, performing business development, technical writing, and website maintenance on a contract basis.
TECHNICAL MANAGER 1-96 to 9-97
The Museum Of Television & Radio -- 465 North Beverly Drive, Beverly Hills, CA 90210
During the construction phase I helped supervise the audio/video/data sub-contractors in liaison with the project manager and the museum's New York based executives. Having hired and trained an engineering staff of five I managed all daily technical operations. My responsibilities encompassed technical staff development, daily audio/video/computer operations, facilitating A/V requirements of rental activities and broadcasting/taping museum presentations. It was my job to evaluate, purchase, maintain and install broadcast or computer equipment and I implemented changes to our phone switch and voice mail systems. As systems administrator for our library computers I worked with the database contractor to analyze the software and develop new features . Reporting to the Vice President, I was responsible for senior management decisions and museum operations nights and weekends. MT&R is a state of the art television master control, theater, and radio studio for transmission, production, individualized listening, video on demand, and exhibition.
APPLICATIONS ENGINEER 6-95 to 12-95
CSI Digital -- 11845 West Olympic Blvd., Suite 640, Los Angeles, CA 90064
My responsibilities at CSI Digital included configuring, demonstrating, installation, and support of Silicon Graphics workstations running high end solutions such as Discreet Logic FLINT and Alias|wavefront PowerAnimator. Pre-sales, I accompanied account executives as a demo artist and technical resource in the field. During the sales cycle I performed technical reviews of system quotations. Post sales I was the customer's first line of tech support and training after completing turn--key installation.
COLUMNIST 12-91 to 6-95
Ind. Marketing Advisory Serv., Inc. -- 5827 Columbia Pike, Suite 310, Falls Church, VA 22041
From my computer animation studio in Val Verde I wrote about using computers in production and post-production for TV Technology. As the west coast news correspondent for TV Technology I traveled to trade shows and user sites to report on new developments and practical applications. As a technology analyst, I reviewed and tested new hardware and software provided to me on loan by major manufacturers.
ANIMATOR/CONSULTANT 9-86 to 6-95
Cheap Computer Graphics (D.B.A.) -- 28938 Morningside Drive, Val Verde, CA 91384
Freelancing with my own equipment or in a clients' studio I provided quick turnaround on 3-D animations, effects, and simulations . Using my TARGA/32, TIPS, and TOPAS system I produced 3-D animations, computer generated stereo-pair views of CAD models, and slides of frame grabs from videotape. In August 1990 two of my stereo pairs were displayed at the annual SIGGRAPH convention in Dallas and included as part of the technical slide set. I also conducted Beta site testing and evaluation for OEMs as well as convention demos and end user training for local VARs.
TELEVISION ENGINEER 8-84 to 10-84 and 1-85 to 6-95
KLCS-TV [PBS] -- 1061 W. Temple St., Los Angeles, CA 90012
At KLCS-TV I rotated between several staff duty positions including field camera, A/B roll videotape editing , and live studio technical directing. I also operated Chyron and electronic graphics, master control, studio camera, video control, and audio. Frequent remote assignments, a daily live studio presentation, as well as extensive in-house instructional program production made KLCS a busy facility. Over the years, I personally trained dozens of young professionals who have gone on to successful production and engineering careers at TV stations and Post facilities throughout Southern California.
CONTRIBUTING EDITOR, COLUMNIST 11-88 to 12-91
Ariel Communications -- 12710 Research Blvd., Austin, TX 78759
Wrote a hardware/software review column. Work included personal and phone interviews with users and manufacturers, travel to industry convention sites, creating comparison charts, and rendering sample graphics. Appeared in True Imaging, a trade journal covering the field of advanced video and computer graphics applications, Cadence, serving AutoCAD users, and MicroCAD news, which covered desktop computer aided design.
ON-AIR SUPERVISOR -- POST GROUP BROADCAST CENTER 10-84 to 1-85
THE POST GROUP -- 6335 Homewood Ave., Hollywood, CA 90028
Responsible for the "day-to-day" on-air technical operation of the CABLE MUSIC CHANNEL. Brought on-board to create and implement operational procedures and supporting documentation. Conducted interviews, trained and supervised on-air operators. Worked with software contractors during ongoing systems development. Wrote the operations manual, designed forms, and developed database using IBM PC. Worked in tandem with the Supervising Production Coordinator. Interfaced with Cable Music Channel Traffic, Production Group Stage, Post Group Engineering and Personnel. Reported directly to the Senior Vice President, Post Group. After Turner Broadcasting ceased operations of CMC, I returned to KLCS.
ASSISTANT UPLINK ENGINEER 5-84 to 8-84
VideoStar Connections, Inc. -- 3390 Peachtree St., Atlanta, GA
With VideoStar I freelanced with west coast satellite uplink operations. Duties included set-up and strike-down of the dish and mobile technical operations center, monitoring broadcast signal quality and interfacing with the client and vendor utilizing both C, and Ku band gear.
ENGINEER 9-82 to 2-84
WSB-TV [ABC, CNN] -- 1601 W. Peachtree St., Atlanta, GA 30309
At WSB-TV my duties were on-air control operations. I switched NET/LOCAL transitions and cut-ins, rolled shows and breaks, operated the transmitter, kept the logs, and prepared quality control reports. During the late night local news cut-ins I doubled as Air-Control/Technical Director.
MASTER CONTROL ENGINEER 12-81 to 9-82
Cable News Network [TBS] -- 1050 Techwood Drive, NW, Atlanta, GA
At CNN network operations I
was instrumental in implementing quality control for incoming
tapes and live satellite remotes. I also trained new employees
as the engineering department expanded its responsibilities into
tape operations. The duties of master control engineers include
camera shading as well as on-air switching, router and machine
delegation, quality control and light maintenance. Engineers keep
the daily log and discrepancy report. Additionally, we evaluated
and dubbed commercial matter for system playback.
BROADCAST OPERATIONS ENGINEER 12-80 to 12-81
WQAD-TV [ABC] -- 3003 Park 16th Street, Moline, Illinois 61265
On master control I operated the transmitter by computer assisted remote control, aired scheduled materials, switched between video sources, and initiated quality control adjustment and interpretation of the broadcast television signal. With the financial support of the station I completed a 90 hour certificate in Broadcast Electronics at Scott Community College in Bettendorf, Iowa, and at the encouragement of the department, went on to acquire my F.C.C. First Class License.
PRODUCTION ASSISTANT/OPERATIONS TECHNICIAN 3-80 to 12-80
KGAN-TV [CBS][WMT-TV] -- P.O. Box 3131, Cedar Rapids, Iowa 52406
After learning Telecine, VTR operations, and color camera registration I moved on to become responsible for the electronic graphics and animation for the evening newscasts and special events. Also, I occasionally ran audio for taped productions.
GRADUATE TEACHING ASSISTANT/AUDIO PRODUCTION 9-78 to 8-79
School of Speech, Bowling Green State University -- Bowling Green, Ohio 43403
PASTE-UP ARTIST AND PHOTOTYPESETTER 10-77 to 9-78
Ad Design Inc. -- 20-01 College Point Blvd., New York 11358
CompTIA A+ Certification
- July 2003
California CBEST - October 2002
F.C.C. RADIOTELEPHONE FIRST CLASS P1-18-52867
(Now converted to a lifetime General Class PG-18-16074)